Nov 13

Written by:
11/13/2011 12:10 PM 

Redefining Print as we [use to] know it

It’s no secret the Printing Industry has undergone major changes over the past decade, however many printing companies have remained unchanged except for the occasional printer that thinks differently in the way they conduct business. Our industry is in a crisis. This crisis is a powerful motivator for change. Change is inevitable; in fact it’s going to happen based on technology, economy, invention and the necessity to survive. The owner who has embraced change and won’t be satisfied with the status quo has thrived in this chaos.

Printers are craftsman, but that needs to be extended in order to revive the industry. It’s time for printers to reinvent what they do and how they sell to their customers. Print is not just paper. The services that printers offer should be extended beyond the old paradigm of delivering ink on paper. Many clients need additional services that printers can provide, such as web design and maintenance. Social Media page design for clients who are intimidated by Facebook, or Twitter, but who need a Social Media presence for their business can be part of your product offering.

Services for page design, posting content and maintaining websites, as well as providing printing as a bundled offering can make a difference to a small business who cannot afford to have those people on their staff. Ask your pre-press employees, they may have some great ideas and skills you can offer to your customers.

Creating and managing opt-in email services for your customers further provide value added services that help keep your customers coming back to you when they need help with marketing and campaign management.

Businesses still need print and web-based marketing to promote and communicate to their customers. Redefining print as we use to know it, how’s that for a challenge?

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