By Mark Robinson on
11/13/2011 12:10 PM
Redefining Print as we [use to] know it
It’s no secret the Printing Industry has undergone major changes over the past decade, however many printing companies have remained unchanged except for the occasional printer that thinks differently in the way they conduct business. Our industry is in a crisis. This crisis is a powerful motivator for change. Change is inevitable; in fact it’s going to happen based on technology, economy, invention and the necessity to survive. The owner who has embraced change and won’t be satisfied with the status quo has thrived in this chaos.
Printers are craftsman, but that needs to be extended in order to revive the industry. It’s time for printers to reinvent what they do and how they sell to their customers. Print is not just paper. The services that printers offer should be extended beyond the old paradigm of delivering ink on paper. Many clients need additional services that printers can provide, such as web design and maintenance. Social Media page design for clients who are intimidated by Facebook, or Twitter, but who need a Social Media presence for their business can be part of your product offering.