Marketing and Sales: What is the difference?

Marketing and sales are one of the most important components of a business’s survival in the market. While both are dependent on each other many people confuse marketing with sales and vice-versa which is a big mistake. Marketing involves designing a product according to the needs of the market and customers, promoting the product through advertising etc. and setting up a competitive price for the product. Marketing is a platform which drives sales. While on the other hand the sales process is what you do to successfully sell a product and close a contract. Sales and marketing together is a part of selling and one cannot do without the other. The success of a business is critical to the success of these two important activities.

Redefining Print as we [use to] know it

It’s no secret the Printing Industry has undergone major changes over the past decade, however many printing companies have remained unchanged except for the occasional printer that thinks differently in the way they conduct business. Our industry is in a crisis. This crisis is a powerful motivator for change. Change is inevitable; in fact it’s going to happen based on technology, economy, invention and the necessity to survive. The owner who has embraced change and won’t be satisfied with the status quo has thrived in this chaos.

Printers are craftsman, but that needs to be extended in order to revive the industry. It’s time for printers to reinvent what they do and how they sell to their customers. Print is not just paper. The services that printers offer should be extended beyond the old paradigm of delivering ink on paper. Many clients need additional services that printers can provide, such as web design and maintenance. Social Media page design for clients who are intimidated by Facebook, or Twitter, but who need a Social Media presence for their business can be part of your product offering.

While the rest of the world has developed many barriers and protections to keep their e-mail accounts spam-free, there are also those that subscribe to mails that promote their products, services and their websites. This is mainly because these subscribers want to know more about what these sites are offering and how it can be beneficial for them. They expect to get be kept posted on what they are interested in and what is new in the market or field they have chosen.

Businesses would be so lucky to have these kinds of customers; the basic element needed to get these types of people is trust. When your customers trust you they will reward you with their loyalty. Many internet users have gone to great lengths in protecting their email accounts from spam mail. Some free-mail internet providers and internet service providers offer spam protection while there are also some internet based companies that screen your mails for you.